“I’ll ask you this: were you entertained?” said McGregor. “That’s what it’s all about, were you f*cking entertained? Because I was. I having a great time. It was crazy, what was going on.
“This age that we live in is insane. The access that we can have and the things that can blow up from nowhere to everyone — I’m in Iceland in the middle of nowhere in my room, I have to go training, and I can reach millions upon millions of people in the blink of an eye. I don’t know, I’m fascinated by it.
Social Media Age
“This new social media age, we don’t even watch TV. Who watches TV anymore? There’s 40 TVs in this house and there’s about 20 people in the house, none of us have had the TV on once. So it’s a new age and I’m just capitalizing on it, and I think all the experiences I’ve had through the retirement thing, the (UFC) 200 (situation), just everything throughout my career on this damn internet, I’ve learned from it. I’ve learned that there’s power in this.
“If you capitalize correctly, there’s power. Look at all of these bum fighters, they’re giving over their accounts to these bum clickbait sites. I forget the name of some of them even, but you see they post these stupid articles all of the time. They must be getting like a little monthly wage or something. Well, you’re an employee then. I want to be the leader of this and create my own and make it big and make it correct.”
