Alexandria plumbing company Michael & Son’s President Basim Mansour tells The Washington Post about making the ad with Mike Tyson, and there’s a great behind-the0scenes video of Tyson to watch too:
“Even though we do these local ads we do it with the concept that we’re trying to get press and buzz outside of these areas,” said Michael and Son president Basim Mansour.
Mansour declined to disclose how much he paid for the spot, saying only it cost more than $100,000.
“I’m not a stupid businessman, I didn’t [grow up] with money and I don’t like to waste money,” said Mansour. “It’s far less than what people are going to think it costs.”
“You are seven degrees away from everybody in this world,” said Mansour. “You just have to know how to work those connections.”
